Controllerise is a bi-weekly event and content series celebrating instrumental beat music based in Atlanta GA.
Our first show was at the Music Room Atlanta with over 120 attendees generating over a thousand dollars in revenue. We pulled this draw with local artist and about a week of word of mouth and social media marketing.
Our first show was a good test of the waters. It showed us that our model was feasible. It also showed us that we wanted our event to exist in a intimate communal setting as it would allow us to cultivate and better play our role in growing the existing Atlanta art culture. We feel that its best to be as close to our audience as possible.
Our core demographic consists of 17 to 35 year olds with interests such as skateboarding, photography, anime and vintage fashion. Within this demographic our audience is the most dense in the 18 to 27 year old range, Usually consisting of students and young professionals.
We plan to add value to both the art community and our brand partners in 3 major ways.
1. Content - By consistently creating high quality content live and on site, such as: images, music mixes, live streams and videos we can establish ourselves as a beacon for the local creative culture. This adds physical and digital draw to both Controllerise and "the space" itself by engaging directly with the core audiences of both parties thru several platforms.
2. Experience - Our esthetic is chill, we specialize in curating a blend of vintage sounds ranging from soul to jazz to dub to experimental and combing it with current tempo and arrangement styles. We believe our sound and your ambiance will create an experience exclusive to both while at the same time maintaining the integrity of the individual brands. In short, we won't throw off your wave.
3. Platform - Thru the vehicle of Controllerise sessions we will collectively create a platform for local artists in a way that hasn't been done before in this market. This will solidify "the space" as a pillar in the Atlanta creative community.
Here are few examples of our type of music vibe and content.
Dibiase Boiler Room Los Angeles Live Set
Khryo • SP404 Live Set
Chillhop Hangouts - January '17 [Live Mix with STLNDRMS]